“Household name” – Todd Boehly comments on Cole Palmer’s global growth
Cole Palmer’s performance has the whole bridge buzzing and Todd Boehly took his chance to speak volumes about the lad’s influence on the club.
This week American businessman and Chelsea chairman Todd Boehly has been talking about his Stamford bridge journey.
He had a special mention about Mauricio Pochettino’s impact on the pitch which would lead to marketable rewards off it.
Even though Chelsea lost United States star Christian Pulisic who tampered with the American market, he truly believes that it gave way for another breakout Premier League personality.
Todd Boehly comments on Chelsea’s number 10
A memorable debut season for Cole Palmer has Boehly delivering golden praises about his impact on the Blues. As the season is nearing closure, Palmer has 24 goals and 13 assists in 42 appearances so far.
The 22-year-old playmaker has risen in ranks and has even got the backing of a senior figure at Chelsea.
He spoke about his strategy to crack the American market with Cole Palmer leading the club:
Boehly also spoke about how the Premier League can boost its popularity in the US
“You have to make it relevant to them (young people),” Boehly said. “And I think the sport is becoming more and more relevant. The window that they have on the East Coast in particular Saturday morning and Sunday morning — where there’s nothing really that competes with other sports — really gives it a great opportunity to reach.
“The fan fests that the Premier League do from city to city, you see them, it only builds momentum. Hopefully, (Chelsea midfielder) Cole Palmer will become a household name (here) soon. He’s been a phenomenon for us and so we’re thinking hard about how we continue to expand our brand in the United States. That’s ultimately a priority as well.
“One of the things that Premier League clubs have is worldwide marks they can use — we’ve got a global group of players from Argentina to Brazil. Part of the long-range plan will be really to extend the brand as much as possible to build a fanbase because ultimately the larger our fanbase grows, the more competitive we’ll be able to be because these salary caps are based on revenue.”
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