Germany to swap Adidas with Nike as kit sponsors from 2027

Four-time world champions Germany are set to ditch Adidas after 70 years of partnership for Nike as their official kit sponsor from 2027 onwards. Adidas will design their kits for the upcoming UEFA Euro 2024 as well as the 2026 FIFA World Cup, marking their last two international tournaments with Die Mannschaft.

In 2018, Adidas signed an eight-year contract with Germany Football Federation and the next two international tournaments will be their last two occasions where Germany’s kit will be manufactured by the country’s popular sportswear company.

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During their partnership, spanning more than seven decades, Die Mannschaft have won four World Cups and three Euros in men’s football, as well as two women’s World Cups and eight women’s Euros.

The DFB is now all set to turn over a new leaf with Nike from 2027 onwards, and their contract runs until 2034. DFB treasurer Stephan Grunwald said:

“We are grateful to be able to look forward to an economically stable future again as an association thanks to Nike’s commitment”

Germany looking to end 28-year wait for Euro title on home turf

Hosts of the upcoming Euro 2024, Germany are looking to end their 28-year wait to bring the European title home. The three-time champions last won the Henry Delaunay trophy in 1996, but will be eager to lift it for a fourth time on home turf, as Germany are set to host the tournament for the first time as a unified nation. They’re drawn in Group A alongside Scotland, Hungary and Switzerland.

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