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David Alaba Net Worth, Earnings, Investments & Assets Breakdown

David Alaba is one of the greatest defenders in modern-day football. He has achieved greatness mostly in club football. David Alaba’s net worth is also parallelly huge, just like his football career. The Austrian center-back, who has been a part of Real Madrid’s latest exploits in Spain’s La Liga and UEFA Champions League, has built a mouth-watering wealth of millions, thanks to his massive football contracts, salary, and huge sponsorship deals, complementing his trophy-laden journey in the sports. 

With luxurious cars, costly apartments, popular brand endorsements, and expensive clothes, David Alaba’s net worth is full of richness. The Real Madrid number four made it to the elite group of footballers through dedication, consistency, and leadership qualities. The academy graduate of Bayern Munich spent more than 12 years at Allianz Arena and won ten Bundesliga titles and two Champions Leagues. In the 2021-22 season, Alaba joined the decorated European side Real Madrid and continued his trophy-winning streak by lifting two more European Cups and La Liga trophies. However, his stint in the Spanish top flight has been thwarted by multiple injuries, limiting his playing time. 

The decorated center-back has been tremendously successful at an individual level for his country Austria and has won six consecutive Player of the Year awards until 2016. Despite his country not doing well internationally in football, Alaba has been a standout figure in almost every calendar year. The 32-year-old Real Madrid superstar has already made over 100 appearances for Austria, having begun his international journey back in 2009. Over the years, following outstanding success in club football, David Alaba has a humongous net worth at his disposal, outlining his success on and off the pitch. 

NameDavid Alaba
Estimate Net Worth£46 million
Source of WealthFootball, brand endorsements, business ventures 
Salary£18 million/year
Business (Ownership)DA27, etc
SponsorshipsAdidas, Coca-Cola, Booking.com etc
David Alaba’s net worth

What is David Alaba’s Net Worth in 2025?

David Alaba
David Alaba of Real Madrid (Image credit: Official X account of David Alaba)

David Alaba’s net worth in 2025 is estimated at around £46 million, mostly earned through his journey of a decorated career that saw him bag multiple big football contracts, million-dollar salary, and huge sponsorship deals. Alaba has been part of two big European giants, Bayern Munich and Real Madrid so far and has received seven-eight digits in wages. His football salary and brand endorsements have made him one of the richest footballers in recent years. Besides, Alaba has invested a huge amount of money in different brands and businesses, boosting his net worth further. The Austrian also owns two big houses in Munich and Madrid as he bought them during his playing years in the cities.

Also read: Nicolas Pepe Biography: Net Worth, Salary, Family, Lifestyle and Career Stats

David Alaba Salary

Following a successful career at Bayern Munich, the Austrian legend joined the La Liga champions Real Madrid in 2021 on a five-year contract. A current salary of eight-digit estimated at £18 million per year has taken David Alaba’s net worth to a different league. Until 2021, Alaba was paid almost £10 million annually by Bayern Munich. But a move to the Spanish top flight has seen him earn double his previous paycheck in Munich. 

Salary (Annual)Season 
£18 million2024-25
£17 million2023-24
£17 million2022-23
£18 million2021-22
David Alaba Salary

David Alaba Endorsements & Sponsorships

David Alaba sponsorship
David Alaba is sponsored by Adidas (Image credit: Official X account of David Alaba)

In a 16-year senior career, David Alaba has been associated with numerous brands and companies including the likes of Coca-Cola and Adidas. His current major sponsor is Adidas as the same brand also endorses Real Madrid. Currently, Alaba is endorsed by brands such as Adidas, AliExpress, Betano, Booking.com and Coca-Cola Zero. Also, Beats by Dre, MatchesFashion and OpenSea have also acquired his signature by offering him millions of euros.

Alaba has always been vocal about the benefits of traveling, and that is the reason he has been associated with a global travel agency, Booking.com. Having earned confidence by his love for travelling, the Austrian has also launched his own brand named DA27 in 2016.

David Alaba Investments

David Alaba is always fond of traveling, and has been part of several communities of wanderers who explore different parts of the world. As a result, the Real Madrid centre-back invested millions to build his own brand DA27 that primarily focuses on delivering the best travel experiences to the people. Apart from that, Alaba has also been heavily invested in the fashion industry.

David Alaba Assets

Car collection

David Alaba car collection
David Alaba’s Audi car (Image credit: Official X account of David Alaba)

There is no compiled list of David Alaba’s car collection. However, the Austrian has long been a keen lover of the Audi brand. Before he joined Real Madrid, he purchased a luxury sports car, Audi R8 GT, highlighting his rich taste in costly motors. After his arrival at Santiago Bernabeu, just like other Real Madrid players, he was also gifted an Audi Q7 to roam around the Spanish capital. His expensive car collection’s prized jewel is a Range Rover, that round off the richness of his garage.

Properties

In order to understand David Alaba’s net worth, one must look at the two luxury properties owned by the player. When he was at Bayern, he bought a penthouse in Munich and gave a tour of his house to a local media company. Now in Madrid, Alaba has a massive apartment where he spends most of his leisure time. From a mini theatre to a jacuzzi, from a swimming pool to an art gallery, the house has everything a man wants at home.

Watch collection

David Alaba
David Alaba (Image credit: Official X account of David Alaba)

David Alaba is not only an incredible player on the pitch, but also a cool guy off the pitch. The Austrian, ascending to the throne of success, prefers to wear cool and expensive watches. Just like other Real Madrid players, Alaba also has a collection of expensive watches such as the Rolex Sky-dweller 326938 and Patek Philippe Aquanaut 5164R.

David Alaba Charity

David Alaba is heavily invested in charitable works as the player has launched a program named Community Pitch, a collaboration with Adidas to help underprivileged children in Vienna. This charity has provided a safe place for children to play in a place where nobody will stop them from juggling the ball.

Also Read: Jonathan David Net Worth, Investments, Sponsorship and Contract Breakdown

FAQs

What is David Alaba’s net worth?

The current net worth of David Alaba is estimated at £46 million in 2025.

What was David Alaba’s biggest contract?

David Alaba’s biggest contract was with Adidas, a deal worth around £8 million.

Which brands sponsor David Alaba?

Adidas sponsors David Alaba.

What businesses does David Alaba own?

David Alaba owns a travel brand named DA27.