Report: Adidas is set to Reunite with Liverpool as their New Kit Supplier
The German sports Manufacturer giants, Adidas will be the new kit supplier for Premier League club Liverpool from next 2025-26 season onwards. The Red’s current deal with Nike will expire at the end of the season, the American brand had signed their multi-year deal with the Premier League club in 2020 following the end of Liverpool’s association with another United States-based brand New Balance.
The reports claimed that the deal had already been signed between the two parties. After 13 years of gap, Adidas will be again manufacturing shirts for Liverpool having previously been their kit sponsored from 1985 to 1996 and from 2006 to 2012 respectively. Although, there are no official announcements from the English club and Adidas in this regard.
Liverpool’s partnership with Adidas holds a special place in the club’s rich legacy and history as it has brought immense success to the club during its tenure two tenues from the aforementioned period. Earlier, from 2015 to 2020, New Balance used to produce kits for the English club before the arrival of Nike to Anfield.
What are the other Major clubs who have teamed up with Adidas?
Adidas is the world’s most influential and powerful sports brand its unreal market share in football is another significant milestone in the world of marketing and branding. The German company has been the kit sponsor for some of the biggest football teams.
Major clubs such as Real Madrid, Manchester United, Arsenal, Bayern Munich, and Juventus are some of the Richest football clubs across the world, that have Adidas as their kit sponsor. Meanwhile, for national teams, they make shirts for Germany, Spain, Argentina Japan, and Italy among the prominent ones.
On the other hand, they have the likes of Lionel Messi, Jude Bellingham, Mohamed Salah and Karim Benzema are a few notable footballing superstars to have signed lucrative deals with Adidas as their athletes.
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