Liverpool and Adidas agree to Multi-year deal as new Kit sponsor

Liverpool have signed a new lucrative multi-year deal with the Sports manufacturing giants Adidas and are set to reunite after 12 long years. The Reds’ current deal with Nike expires this summer, which means, Arne Slot and his boys will don iconic three stripes kits from the 2025/26 season onwards.

Adidas and Liverpool have enjoyed major success during their previous regimes, 1985 to 1996, and again from 2006 to 2012 respectively. They won multiple English league titles and FA Cup.

The club’s statement on Liverpoolfc.com, read: “From August 1, 2025, LFC will wear the iconic three stripes for the third time in its illustrious history, with adidas supplying a range of match kit, training kit and culture wear to all men’s, women’s and Academy teams and LFC Foundation staff.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” Liverpool’s Chief Executive Officer, Billy Hogan, shared his delight on the deal.

He added, “adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance.”