Luka Modric Biography: Net Worth, Salary, Family, Lifestyle and Career Stats

Luka Modric is a Croatian professional footballer who played for Croatia’s national team, Croatian Club Dinamo Zagreb, English Premier League side Tottenham Hotspur, and Spanish club La Liga. He is known for his technical abilities, skillful dribbling, tremendous passing skills, and unreal playmaking abilities, and is also considered one of the greatest midfielders of all time. In this article, we are going to explore other aspects of Modric’s life such as Net Worth, Salary, Family and career, etc.

Luka Modric Biography

Luka Modric Net Worth & Salary

The former Spurs midfielder, Luka Modric, has been a pivotal figure for the Los Blancos‘ side over the years and is one of the most decorated players in modern generations. As per sources online, Luka Modric’s net worth is estimated at around a whopping £75 Million. In 2024, the Croatian midfielder agreed to a 1-year contract extension with the club worth €10.42 million, where he will earn £200k per week.

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Brand Endorsements/ Advertisements

From an American chocolate bar company to online gaming giants, Luka Modric has been a part of some impressive brand deals over the years. Let’s take a look at his current brand endorsements, past endorsements, as well as his business ventures.

Current Brand Endorsements of Luka Modric

• Konzum: In May 2024, Konzum, the Croatian largest supermarket chain, paired up with Luka Modric as the exclusive brand ambassador.
• Snickers: In 2024, an American chocolate bar brand roped in Luka Modric and Bukayo Saka in an ad campaign.
• Lino: A cereal brand announced the Croatian legend as the official brand ambassador of Lino in December 2023.
• Nike: Luka Modric has been in a long-term partnership agreement with the world’s largest sportswear and apparel brand, Nike. He has also been featured in a few advertisements and campaigns. Nike has been providing him with boots, apparel, and equipment.
• EA Sports: EA Sports onboarded Luka Modric for their game series, EA Sports FC as one of their brand ambassadors.
• Hublot: One of the leading luxury watchmakers, Hublot has Modric as a brand ambassador. He has been seen wearing their watches and even attended many events.

Past Brand Endorsements of Luka Modric

• SofaScore: A Croatian-based sports analyst and data company SofaScore in 2022 announced Luka Modric as their first-ever brand ambassador.
• Revolut: Global neo-bank and fintech company Revolut signed the Croatian legend Luka Modric as its brand ambassador in 2022.
• Ethernity: Modric, in 2022, joined a blockchain-based & crypto platform, Ethernity, which even launched specialized Modric-themed NFTs.
• Lunilou: In December 2021, Lunilou, an eco-friendly organic clothing brand, paired Luka Modric and Mateo Kovacic as their brand ambassadors.
• OlyBet: OlyBet is a part of one of the leading European sports entertainment, sports betting, online games, and gambling brands. OlyBet roped Luka Modric as its brand ambassador.
• Gillette: Luka Modric served as one of the company’s spokespersons.
• Pepsi: The Croatian midfielder used to be an official Pepsi endorser and even appeared in many commercial campaigns.
• Groupe Lactalis: Groupe Lactalis, a dairy products corporation, used to have Modric on board early on in his career.

Business Ventures & Investments of Luka Modric

• Hotel Noemia
• Luka Modric Academy
• Sportening

Luka Modric and His Family

Luka Modric was born on September 9, 1985, in Zadar, SR Croatia, SFR Yugoslavia. The Croatian midfielder married Vanja Bosnic in 2010 in a closed ceremony after four years of dating. The couple has three children: one son, Ivano, and two daughters, Ema and Sofia. Vanja Modric doesn’t use any social media platforms, unlike other soccer WAGs.

Luka Modric Cars Collection/ House

The Croatian midfield magician has an impressive car haul featuring some of the best in the class. His class collection consists Audi Q7 costing £60k and the Bentley Continental GT for around £200k.

• Audi Q7
• Bentley Continental GT

Luka Modric Career

International Career

In a friendly encounter against Argentina in Basel on March 1, 2006, Luka Modric made his full international debut for Croatia, which they won 3-2. He appeared twice as a substitute in the group matches against Australia and Japan at the 2006 FIFA World Cup finals. After Darijo Srna retired, Modric took over as Croatia’s captain for the 2018 World Cup qualification campaign. Modric received the Golden Ball for the tournament’s best player and was named to the Team of the Tournament, despite Croatia losing to France 4–2 in the July 15 final.

In the first-ever UEFA Nations League, Modric played in all four games as Croatia finished last in Group A4 after suffering a historic 6–0 loss to Spain on the road in September and a 2–1 loss to England at the Wembley Stadium in November 2018. Modric made seven appearances during the 2022 World Cup qualifying round, scoring three goals and providing two assists. Croatia advanced on penalties against Brazil and Japan in the round of 16 and quarterfinals. Modric scored in the shootout against Brazil and led Croatia to their second straight World Cup semifinal, where they were defeated 3-0 by Argentina. Modric received the Bronze Ball after Croatia defeated Morocco 2-1 in the third-place play-off.

Club Career

When Modric was 16 years old in late 2001, Tomislav Basic arranged for him to come to Dinamo Zagreb after he showed some talent, especially in a youth competition in Italy. In 2003, Modric spent a season with the junior team of Dinamo Zagreb before being loaned to Zrinjski Mostar in the Bosnian Premier League.
Modric signed his first long-term contract, a ten-year deal with Dinamo Zagreb, during the 2005–06 season.

Chelsea, Arsenal, and Barcelona all courted Modric in 2008, but he chose to wait and leave the team. On April 26, 2008, Modric agreed to terms of transfer with Tottenham Hotspur. He was the Premier League’s first summer transfer and the first of many summer acquisitions made by manager Juande Ramos.

Real Madrid declared on August 27, 2012, that they had reached an agreement with Tottenham for a transfer fee of about £30 million. When Real Madrid won the 2017–18 UEFA Champions League, Modric was a consistent starter, starting in the decisive victory over Liverpool that gave Madrid their third straight championship. Later, he won the Champions League season’s UEFA Club Football Award for Best Midfielder for the second time in a row.

Former Spurs midfielder, Luka Modric won the UEFA Men’s Player of the Year Award and the Best FIFA Men’s Player Award for his club and national team’s performance at the 2018 FIFA World Cup, where he also received the Golden Ball. In December, he added the Ballon d’Or to his collection, the first time since 2007 that neither Lionel Messi nor Cristiano Ronaldo had won the award.

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Awards and Achievements 

FAQs